Can your brand name be your logo?
Keep It Separate. Keeping your logo and business name separate allows you to use either property on its own. Trademark protection only extends to the trademark registration as its submitted to the United States Patent and Trademark Office.
Should your logo have your name?
Your logo and name are two separate parts of the branding equation, although they generally do have some overlap. Your logo should represent your brand identity, including your name, personality, values, and mission.
Do I trademark the logo or the name?
Generally, most businesses choose to register a trade mark for their business names first, then register a trade mark for their logo later. However, registering both trade marks as a preventative measure can outweigh the potential costs that accompany trade mark disputes.
What is a license agreement to use a logo?
A brand licensing agreement is a legal contract between a branded company selling the use of their imagery, logo, or what is called marks to another company. This agreement allows a company to use a logo or other trademarks in marketing products or services without infringing on a copyright.
Whats the difference between branding and trademark?
A trademark protects a form of intellectual property, while a brand is the overall impression of your business. Many people use a trademark to brand a portion of their business, such as their business name, slogan, or logo. However, a trademark is not a brand on its own.
Do I need to trademark my name and logo separately?
Do I Register Them Together Or Separately? Separately. Although you can apply for trademark protection for your name and logo concurrently, each is considered a separate mark. As such, each mark (i.e. your standard character mark and your design mark) requires its own application.
What is the difference between a logo and a trademark and brand?
What is Trademark vs. Logo? A trademark protects a slogan, phrase, word, company name, logo, or design that identifies a company and/or its goods. A logo is a symbol or design used by a company that may fall under trademark protection laws.
Do you need a logo to register a trademark?
But before you can file for a trademark, you need to have a unique logo to trademark! A unique logo is more likely to be approved than a generic one, so if you dont already have one, work with an experienced logo designer to create the perfect logo for your brand.
How do you keep your name in a logo?
How to Trademark a Name and Logo? Trademark Electronic Search System (TESS) Design Search Code. US Registration Certificates. Public Search Facility. Patent and Trademark Depository Library (PTDL) Assignments on the Web (AOTW)
Can I put TM on my logo?
Yes, any trademark owner can use the TM symbol at any time. You dont have to ask for permission or have the approval of the US Patent and Trademark Office. In fact, a trademark owner can continue to use the TM symbol even if the US Patent and Trademark Office rejects their trademark application.