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In this episode of "All Up In Yo Business," Aiden Durham from 180 Law Co. discusses the question of whether to trademark a name, logo, or both. He emphasizes that while the simple answer is yes, the more complex answer depends on individual circumstances. There are different types of trademarks: a standard character mark, which includes just text (like a business name), and special or stylized marks, which encompass logos and unique text designs. Aiden highlights the importance of protecting branding and intellectual property through trademarks, as it is a frequent topic of discussion with clients.