Insert Brand Logo from the Intellectual Property Agreement and eSign it in minutes

Aug 6th, 2022
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How to Insert Brand Logo from the Intellectual Property Agreement

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(light footsteps) ♪ Who wants to talk about trademarks ♪ ♪ I do, I do ♪ ♪ Its trademark time ♪ ♪ Whos ready to talk about trademarks ♪ ♪ Trademarks, its the trademark song ♪ - All right, so a few weeks ago, I made a video kinda talking about the general process and steps involved in getting a registered trademark with the United States Patent and Trademark Office. Then a few weeks later, I made another video talking specifically about trademarks for standard character marks or word marks. And now, Im gonna make another one specifically about logos or design marks. And its gonna be fun, you guys. Im telling you now, its gonna be a blast. Hi everyone, Im attorney Aiden Durham with 180 Law Co in Colorado. Youre watching All Up In Yo Business, and today were gonna talk about how to get a trademark registration for a logo or a design mark. If this is your first time at All Up In Yo Business, welcome. Please be sure to subscribe, and click that little bell so you get notified

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A unique logo can be trademarked by registering it with the USPTO. Anyone can apply online on the USPTO website if the business for which theyre authorized to file is principally located inside the U.S. If based outside the U.S., a patent attorney will be required to make the filing.
For example, the artistic elements of a logo may be protected under copyright law, while the logo itself is protected under trademark laws. Patents, trademarks and copyrights are all a part of intellectual property, but they each serve important and specific functions.
To get permission and avoid trademark infringement, write a letter to the trademark owner. Include a description of why you are asking and how the logo will be used. Third parties should never use someone elses logo without a licensed agreement, including program and corporate logos.
By simply creating and using a logo, you automatically have the sole right to use it and take legal action against infringement. But by registering your trademark, that right is strengthened and you gain additional legal protections.
Copyright law provides that the designer of the logo is the first owner, unless its made by an employee in the course of their employment, in which case the copyright will be owned by the employer. If you employ a designer who creates your new logo, you will own the copyright in it.
Logos represent an overlapping area of intellectual property between a copyright and a trademark. Many businesses prevent their logo from use by others with both copyright and trademark protection.
Protect Trademarks Just like names and taglines, the law recognizes a companys logo as its intellectual property. Of course, a good designer wouldnt intentionally create a logo that looked like an existing mark (especially in the same category or industry).
ing to the Copyright Service; A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law. This means that once your logo is copyrighted, it is protected as an artistic work.

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