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[Applause] [Music] do you remember recommending a product to a friend that you bought recently or have you ever recommended a restaurant to any of your close relatives that you were satisfied with the way people advertise a product or service organically is called Word of Mouth marketing and compared to almost all other types of promotion this is the most effective because people trust the advice of their friends and relatives more than what they see on TV overall Word of Mouth marketing is the most effective way for companies to increase sales for example suppose company a repairs Williams house and William is pleased later Williams friend Michael is looking for a company to repair his house in this case the first method of searching for Michael will be to consult with friends and relatives when Michael asks his friend William if he knows a good repair company William recommends company a which hes pleased with and so Michael takes advantage of that co