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In this tutorial, Mark discusses how to write a marketing research proposal, emphasizing the importance of conducting market research before initiating any business activities. He begins with a market analysis, providing an overview of the current situation regarding the company, products, and services. Mark explains the need to assess the market segment, evaluating its movement—whether it's positive, stagnant, or declining—and identifying the life cycle of the field in question. He also highlights the significance of understanding the company's history, operational styles, and previous tactics. Finally, Mark addresses the need to define the company's objectives and what it aims to achieve through the research.
