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In this tutorial, Eric Goldschein discusses starting an import/export business, emphasizing the consistent demand for this industry regardless of global economic conditions. The import/export market encompasses various categories, including capital goods, consumer goods, and food. He highlights the fundamental role of trade throughout history, illustrating how products are sourced globally—from clothing in China to olive oil in Spain. Goldschein encourages individuals to identify potentially successful products for other markets and explore business opportunities. He also mentions different types of import/export businesses, such as Export Management Companies (EMCs), which facilitate domestic businesses in selling to foreign markets.