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In this tutorial, Eric Goldschein discusses the fundamentals of starting an import/export business. He emphasizes that despite global economic fluctuations, the import-export market remains lucrative, spanning various sectors including capital goods, consumer products, and food. With trade's longstanding history, opportunities exist for sourcing products from different countries—like clothing from China and olive oil from Spain. If an individual identifies a potentially successful product for another market, they should consider establishing an import/export operation. Goldschein highlights the existence of different business models, such as an Export Management Company (EMC), which facilitates the export of goods for domestic businesses seeking broader market reach.