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In this tutorial, Eric Goldschein discusses starting an import/export business, highlighting its resilience in any economic climate due to the constant demand for trading goods globally. The import/export market encompasses various categories, including capital goods, consumer goods, and food and beverage, representing hundreds of billions of dollars in industry value. Goldschein emphasizes the historical significance of trade, noting how products from different countries, like clothing from China or cars from Germany, reach consumers. He encourages identifying products with potential in new markets and exploring various import/export business models, such as establishing an export management company (EMC) to facilitate international trade for domestic businesses.