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In this video, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its resilience in varying global economies. The import-export market spans hundreds of billions of dollars and includes various categories like capital goods, consumer products, and food. Goldschein highlights the historical significance of trade, illustrating how products can reach different markets, such as clothing from China or olive oil from Spain. He advises identifying a viable product for a new market and exploring import/export opportunities. He also mentions different business types, including an export management company (EMC), which handles exports for domestic businesses targeting foreign markets.