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In this video tutorial, the speaker discusses the critical logistics decisions faced after product research and supplier negotiations, specifically regarding shipping options like air freight and sea freight. The role of a freight forwarder is emphasized in navigating these decisions and the overall import process. The first step recommended is to clearly define the shipping terms negotiated with the supplier. This helps determine whether the buyer needs a freight forwarder or if shipping is managed by the supplier. For terms like EXW (Ex Works), the supplier must make the freight available at their location, while the buyer is responsible for arranging the transportation.