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In this tutorial, Eric Goldschein discusses the potential of starting an import/export business, highlighting its resilience regardless of the global economy. The import/export market encompasses a variety of products, including capital goods, consumer goods, and food and beverage, contributing to an industry worth hundreds of billions of dollars. He emphasizes that trade has been a fundamental aspect of human civilization, enabling the exchange of goods across borders. Goldschein encourages identifying a product with market potential for import/export and exploring business opportunities in this field. He also mentions different business models, such as starting an export management company (EMC), which facilitates exports for domestic businesses targeting international markets.