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In this tutorial, Eric Goldschein from Fundera discusses starting an import/export business, emphasizing its resilience regardless of global economic conditions. The import/export market spans various categories, including consumer goods and equipment, and is a multi-billion dollar industry rooted in historical trade practices. He highlights the importance of recognizing market opportunities for products in different regions, such as clothing from China or olive oil from Spain. Goldschein points out that there are diverse business models, such as an export management company (EMC), which specializes in exporting goods on behalf of domestic businesses aiming to reach new markets.