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In this video, Eric Goldschein from Fundera discusses the potential of starting an import/export business, emphasizing its resilience in any global economic climate. The import/export market spans various categories such as capital goods, consumer goods, equipment, and food, generating hundreds of billions of dollars. He highlights the long-standing nature of trade, illustrating its importance with examples like clothing from China and cars from Germany. If you have identified a product with potential in another market, it's time to explore import/export opportunities. Goldschein also mentions the option of starting an export management company (EMC), which handles the export of goods for domestic businesses targeting different markets.