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In this tutorial, the concept of strategic alliances in business is introduced. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video explores the reasons firms form these alliances and outlines the major types. It highlights the increasing trend of companies entering strategic partnerships to enhance strengths or mitigate weaknesses. Additionally, the tutorial promises to provide real business world examples of successful strategic alliances, emphasizing their significance in implementing corporate strategies in recent decades.