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Many book marketing packages include a press release for the book launch, featuring a headline, quote, and book details. While it seems beneficial to gain media attention, authors may question the actual usefulness of press releases. In this video, Julie from Book Launchers discusses whether press releases are effective for book marketing. Book Launchers assists authors in writing, publishing, and promoting nonfiction books to significantly impact readers and grow their brands. Press releases, once essential for capturing media interest in the 1990s, may require reevaluation in today’s marketing landscape.