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lets face it most organizations value propositions are terrible and its not because what the company actually offers isnt a value its because what most companies say about themselves is almost identical to what their competitors are also saying about themselves so you as a sales rep at your company is likely to be saying the exact same thing as a competitive sales rep at a different company and lets face it its really difficult to say something different about your company than what others are saying take the example of we have the best service I want you to imagine an organization in your industry that has terrible service do you think theyre telling their prospects that our service is terrible no of course that theyre saying we have the best service so whatever our value proposition is cant be like everyone elses we have to flip the script entirely so in this video Im going to show you why your value proposition probably sucks and five ways to make it way better number one
