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In this video, private label law attorney Robert Wright discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain actions, often related to patent, trademark, or copyright issues, suggesting you are selling a product without proper rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that a cease and desist letter is not a legal opinion but merely a communication. The next step is to determine the sender's identity—whether it is from the rights holder or the brand itself—before taking further action.