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In this video tutorial, the presenter discusses how to perform a sales forecast using regression analysis, focusing on capturing seasonal effects relevant to a specific company. The analysis begins with the provided sales data, which includes dates for October, January, and April. The presenter notes that sales data reported in October reflects the previous quarter (July to September), and similarly, the January report corresponds to the fourth quarter of the previous year (October to December). The aim is to identify quarterly sales numbers to conduct the regression analysis effectively.