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[Music] welcome back to another episode of demand gen tv im your host dave lewis and here is where we show you the methods and technologies for driving growth if this is your first time with us be sure to click on the subscribe button so you can easily find your way back to the channel because we make and produce new videos for you every single week on this episode we are going to talk about three things that you should be capturing when someone responds to a campaign and where you should store that information so are you ready lets go [Music] sabrina welcome back dave thank you and its a double welcome back to you because not only welcome back to demand gen tv but you were on vacation last week and i missed you so its great to have you feeling a little refreshed so are you ready to show these guys three things that they should be capturing with every campaign response where they should put that information and why yeah absolutely all right well let me bring up your screen and you