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In this tutorial, Robert Wright, a private label law attorney, discusses how to respond to a cease and desist letter, a common occurrence for Amazon sellers. Such letters demand that you stop certain activities, typically related to patent, trademark, or copyright infringement. They may claim you are selling a product without rights, using a confusingly similar brand name, or infringing on copyrighted material. Wright emphasizes that these letters are not legal opinions but simply communications from someone asserting their rights. The first step after receiving a cease and desist letter is to identify who it is from—whether it be the rights holder or the brand itself.