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in addition to filing many many trademark applications on our own here at eric m pelton and associates for our clients we also frequently get calls from other applicants who filed on their own or other attorneys who arent trademark experts who filed and need assistance and throughout the years in reviewing these applications and reviewing just a plethora of all different type of applications i have noticed the most common mistakes that applicants make and today i want to talk about five of those most common mistakes and how to fix them the first and foremost mistake made by many trademark applicants is not properly searching before filing you can see i have a lot more content about searching specifically in more detail but were talking not only about searching the usptos database for possible conflicts but also searching more widely with a comprehensive search because the potential for conflicts is a docHub factor in the strategy of whether to file and how to file the trademark