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if youre having a hard time getting customers to buy from you you got to understand pricing psychology in this video were going to break down the science behind it and a key method to doing it effectively to increase your sales the third core essential out of the five is pricing psychology so at this point you understand the Persona that youre serving under by your psychology you understand how to handle the sale and we are easing into what I would assume is whats the investment what do you mean when you say pricing psychology and what do we need to know about it theres a lot of debate around how to price and why we price the way we do a lot of it comes from an old model I think its an industrial model where there are Factory workers in an assembly line making stuff and we measure the amount of value based on the time or effort that we put into something and these are very old Concepts its labor theory of value which is things in the market the free market it should be only pric