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In this tutorial, Emily Probst from Modern Machine Shop explains how to write and submit a press release. She outlines key steps starting with determining the topic, which can include new products, technologies, events, or management changes. A press release serves as an essential communication tool to inform the media about significant happenings in the business, potentially leading to larger stories. Probst emphasizes the importance of being concise, noting that she receives hundreds of press releases weekly, making brevity crucial for readability and impact.