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In this tutorial, Mike Plogger from Visme discusses the essential steps to create a successful marketing plan, especially beneficial for those new to marketing. He emphasizes the importance of having a structured approach to marketing, which helps clarify business goals, keep the team aligned, and guide operational efforts. The video outlines seven key steps to develop an effective marketing plan and provides templates to assist in the process. The first step highlighted is understanding the purpose behind the marketing plan, establishing a foundation for the strategies that will follow.