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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of interpersonal communication in selling a project through a proposal. He notes that a well-written proposal alone isn’t sufficient for securing funding, as decision-makers are influenced by prior interactions. To enhance the proposal's chances of approval, it’s crucial for project sponsors and champions to actively engage with decision-makers, using lobbying sessions and one-on-one meetings to refine their understanding of project needs and expectations. Building these relationships and obtaining insights can significantly improve the proposal's effectiveness.