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In this video tutorial, Jenn outlines the step-by-step process for creating a hotel marketing plan. She provides a free downloadable template for viewers. The marketing plan is essential for new hotel openings or annual business planning. Although plans may evolve, having an initial framework is crucial. Jenn emphasizes the importance of collaboration, as the General Manager and department heads typically meet annually to establish overarching objectives before individual teams create their specific budgets and strategies. For viewers interested in hotel marketing, she encourages subscribing to her channel for more insights.