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In this tutorial, the speaker discusses finders fees and how to earn money through them. They emphasize that while completing work is manageable, acquiring work is the true challenge. Finders fees are defined as payments received for referring projects to others, typically structured as a percentage of the billable fees generated from that work. The speaker shares a personal example involving a celebrity chef needing PR services, where they arranged with a PR consultant to receive a percentage of her fees once she was retained. The key takeaway is that generating new clients or projects merits compensation through finders fees.