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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that successful proposals require human interaction, asserting that decision-makers are unlikely to fund a project based solely on the proposal document. To improve the chances of getting funding and resources, he suggests that project sponsors and champions should actively engage with decision-makers. These lobbying efforts and one-on-one meetings are crucial for refining the understanding of the project's needs and ensuring it aligns with the decision-makers' interests.