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In this video, Neha Parashan discusses the differences between patent data exclusivity and market exclusivity in the pharmaceutical industry. She highlights the extensive time and financial investments pharmaceutical companies make in developing drug molecules, which is why they receive certain protections to encourage innovation. These protections create a temporary monopoly for innovative companies, allowing them to recoup their research and development costs. Neha outlines three key concepts related to these protections: patent exclusivity, data exclusivity, and market exclusivity, emphasizing that while patents and exclusivities function similarly, they represent different types of legal protections granted during a drug's development.