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In this tutorial, Devon Dean from ProjectManager.com explains the importance of effectively selling your project through a project proposal. He emphasizes that personal connections are crucial, as decision-makers are unlikely to fund a project based solely on a proposal document. To increase the chances of getting the project funded, Dean advises engaging in active lobbying and one-on-one meetings with project sponsors, champions, and decision-makers. These interactions should be used to refine the proposal and gain better insights into the organization's needs, ensuring that the proposal aligns with their expectations and securing their support.