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developing your export strategy introduction as a first stage towards exporting the company should develop an export strategy which should clearly outline the factors which have been instrumental in choosing the selected market it should identify which sources of market research both primary and secondary will be used to profile a market and who will carry out the detailed desk research with timetables the strategy document should also define which members of the company will visit the target market and when it should detail the allocation of all the appropriate resources including costs and determine who will be responsible for the production of the export plan with time scales the export plan an export plan is your guide for the development of your international business it consists of the identification of markets goals activities proposed ways of achieving objectives required resources and expected results in the plan you should also explain why the company should export and the o