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To develop an export strategy, a company must first outline key factors influencing market selection. This includes identifying primary and secondary market research sources, detailing who will conduct desk research, and establishing a timeline. The strategy should specify which team members will visit the target market and schedule those visits. It must also allocate appropriate resources, including costs, and assign responsibility for creating the export plan with timelines. The export plan serves as a guide for international business development, outlining market identification, goals, activities, resource requirements, and expected outcomes. Additionally, it should articulate the reasons for the company's decision to export.
