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A press release is a key tool in public relations, used to announce upcoming events, report on program completions, promote survey results, or update the public on ongoing events. Effective press releases must contain newsworthy information that aligns with journalistic standards. They should be well-structured, precise, simple, and clear, catering to public interest while adhering to tight deadlines. Ideally, a press release should be concise, limited to 30 lines or one page, and sometimes even shorter. Any additional information for the media should be provided as an annex to the press release.