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you know these direct-to-consumer and disruptive brands have found that they can meet their KPIs with see TV environment utilizing data and targeting to enhance their KPIs and enhance the customer experience its really important to introduce the brand early its important to have a logo on the creative throughout the 30 second or 60 second campaign and its really important if they are looking for more of those lower funnel CPA driven metrics that is important to have an end card and that CPA on the actual ad towards the end of it so the customers are very clear on how they can transact with the brand you know docHub and frequency are essential to be able to see a successful campaign on Hulu so its really important that we work with brands we partner with them to understand what their KPIs are and be able to provide recommendations for how theyre able to see a successful campaign on Hulu and we do recommend frequency anywhere from two to four times on a weekly basis you want to be a