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In this video, Jenn outlines the step-by-step process of creating a hotel marketing plan and offers a free downloadable template. The marketing plan is crucial for new hotel openings or annual business planning and serves as a reference throughout the year. While plans may evolve, starting with a structured plan is essential. Jenn emphasizes that typically, the General Manager and department heads convene in the summer to define overarching objectives before teams separate to develop their individual budgets and strategies. If you're interested in hotel marketing, she encourages viewers to subscribe to her channel.