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This video tutorial discusses the relevance of press releases in book marketing, particularly for book launches. Julie, from Book Launchers, explains that while book marketing packages often include a press release featuring a headline, quote, and book details, authors may question its effectiveness. The tutorial aims to clarify the usefulness of press releases in attracting media attention for a book launch. Julie emphasizes that Book Launchers is a professional self-publishing team that helps authors write, publish, and promote nonfiction books to maximize their impact, brand growth, and revenue, all while retaining rights and royalties. Additionally, she notes that press releases were more prominent in the 1990s for media engagement.