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In this video, the presenter demonstrates how to create a web design proposal from scratch using a personal template utilized in their successful freelancing business. The tutorial covers key aspects such as creating an effective proposal, its contents, sending it, and getting it signed. Initially, the easy option is to use an existing proposal template from client management software, but for a custom proposal, the process involves obtaining a clear client brief. Essential questions to ask the client include their business function, target market, desired visitor actions, unique value propositions, customer worth, and current acquisition methods. Finally, the steps to write, send, and follow up on the proposal are outlined.
