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In this tutorial, Alex Berman discusses crafting effective partnership emails. He emphasizes the importance of reaching out to partners with similar or higher-priced service offerings to drive new business. The video highlights the approach of Shaun Foo, who runs a copywriting agency called Speech Silver in Singapore. Shaun effectively utilizes the "docHub" strategy, which involves collaborating with other agencies to refer clients. Berman outlines a structured format for partnership emails: starting with an introduction, followed by a compelling pitch, a case study referencing competitors or relevant projects, and concluding with a call to action. A postscript line can also be added for further engagement.