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this tip is about the structure of a good email now we use the old school aida formula this was highlighted in glengarry glen ross a-i-d-a attention interest decision action in there he talks about the fundamental process of sales attention interest desire action do i have your attention all of us have to go through those four phases to buy something so if we think of an email the subject line gets my attention the first sentence tells me whether or not im interested or not and look what am i interested in me and because now when youre looking at a smartphone i can look at the first 10 words right there of every single email so those 10 words are just as important as the subject line so you got to get me interested if you think im going to open up this email and again what am i interested in me im not interested in you sorry our clients are not interested in us they dont care about us so thats why starting your emails off with id like to introduce myself to you i dont care abo