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Email marketing is far from dead, with 92% of US adults using email and 61% checking it daily. In a tutorial, Alex emphasizes that email remains a highly effective and personalized communication channel, even as other marketing methods rise in popularity. He introduces four profitable email templates essential for copywriters, asserting the importance of maintaining engagement through email. Alex encourages viewers to subscribe for ongoing copywriting tips relevant to today’s trends. Overall, the video reinforces the enduring significance of email marketing in business strategies.