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A press release is a key tool in public relations, used to announce upcoming events, share program success, promote surveys, or update the public on ongoing events. A successful press release contains newsworthy information in a well-structured, journalistically-standardized text that is accurate, precise, simple, and clear. It should be brief, ideally up to 30 lines and one page, though shorter is often better. Additional information can be provided as an annex to the main press release.
