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In this video tutorial on business strategies, the presenter discusses strategic alliances, defined as voluntary arrangements between firms to share knowledge, resources, and capabilities for developing processes, products, or services. The rise in strategic alliances over recent decades is noted, particularly as firms aim to enhance their strengths or address weaknesses. The video also explores the reasons companies form these alliances, the major types of strategic alliances, and provides real-world examples. The discussion aims to clarify the concept and significance of strategic alliances in today’s business environment.