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In this video tutorial, Jordan Steen, also known as Cereal Entrepreneur, discusses the onboarding process for new clients in a marketing agency. He emphasizes the importance of onboarding to prevent clients from canceling their plans shortly after starting. The video aims to guide viewers through effective onboarding strategies to ensure client satisfaction and retention. Steen invites viewers interested in starting an agency, personal branding, or digital marketing to subscribe and stay updated with the channel's content.