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[Music] okay hello everyone thanks for coming this morning its my first time in Helsinki Im really excited and today Im gonna talk to you guys about onboarding introducing people to your product and why its usually the most important part of your growth strategy so a little bit about me I help companies scale so as an employee I led the growth team at Pinterest I started the marketing team at GrubHub is a growth advisor to Greylock partners a venture firm in the valley and I started my career as an analyst at apartments comm and now I work as an advisor to a bunch of different consumer marketplaces network driven businesses place like a Eventbrite thumbtack ready to help them successfully scale their businesses so were gonna get into today is why focus on arm bording why do I think this thing is so important to how you should think about optimizing your onboarding some stories of how I worked on this problem at grub hub and Pinterest and then how you should think about the the pro
