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In this webinar, Gary Smith and customer Derek Davis from Gilbarco Veeder-Root discuss improving sales forecast accuracy within Salesforce.com. They explore the challenges faced by many B2B companies, particularly regarding their sales cycles, which typically range from two to three months. Smith highlights that if deals are currently in the prospecting stage—defined as the first stage of the sales process—closing them within the same month may be unrealistic. The discussion centers on recognizing the limitations of current forecasts and emphasizes the need for more realistic sales projections based on the actual sales cycle duration.