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hey everyone Sarah here from get feedback welcome to another episode of simplifying CX if youre new to this channel the series is all about providing you with straightforward answers to the hardest CX challenges that youre facing if this sounds relevant to you dont forget to subscribe today Im going to go over the customer satisfaction score also known as CSAT which is one of the most popular customer loyalty metrics first Im going to explain to you why CSAT is important then Im going to explain to you how to calculate it and then Ill go over how to use this metric in your customer experience program Seaside is a customer loyalty metric used by companies to gauge how satisfied a customer is with a popular interaction or overall experience this metric goes hand-in-hand with great customer experience in fact satisfaction was a long way just a 10% increase in a companys cset score could lead to a 12% increase in trust from customers also satisfied customers are more likely to upgr