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[Music] hi my name is Tim Wilson Im going to see how quickly and succinctly I can kind of give a very basic explanation of how web analytics tagging and tracking actually works really just going to do with a couple of diagrams and its really the same diagram that Ill repeat twice so hopefully enjoy the next couple of minutes so if you have a web page and lets just say its cool analytics comm slash index dot HTM on that webpage you can drop a page tag its JavaScript Java Script is able to do some kind of dynamic things its kind of smart its kind of a mini coding language it can it can read information it can do things so when a visitor comes to your page the JavaScript ad detects hey what page is this its its cool analytics comm slash index dot HTM it may detect whats the title tag it may detect whether or not the visitor has been on the site before by reading a cookie it may look at something like the visitors script screen resolution may look at what was the referring site
