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Today I will explain how to create customer profiles starting from their feedback Hello everyone, I am Riccardo Osti and on a daily basis I help the worlds best brands become more profitable by investing in the consumer experience If you didnt subscribe to my channel please do it right now. You will receive an email every time I publish a new video. One of the most difficult challenges for marketers is to clearly define the customer persona, highlighting all the characteristics of the ideal types of customers. Historically, marketers have learned that first, they needed to create a profile and then go to the market to test it. Today, customer feedback gives us the possibility to turn this process upside down. In fact, we can start by analyzing what customers voluntarily say in reviews, and starting there, we can try to build credible profiles of our customers. Here is how: One, go take a piece of paper, a pen and go to a website where your products are sold. It can be Amazon for exam
