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Emily Probst from Modern Machine Shop discusses how to write and submit an effective press release. She outlines essential steps to consider: 1. **Choose Your Topic**: Identify what the press release will cover, such as new products, technologies, events, or management changes. A press release serves as a communication tool to inform others about important updates in your business that deserve attention.2. **Be Concise**: Given the high volume of press releases received, it's crucial to be brief and to the point. Overall, a well-crafted press release can lead to larger stories and greater visibility in the manufacturing industry.