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Dr. G discusses creating a research proposal for a semester project in marketing research. The session starts by reviewing the importance of developing solid research questions before writing the proposal. Key elements of a research proposal include providing background information that explains the motivation behind the chosen topic, whether it's a specific business or product of interest. Students are encouraged to define their project topics and articulate the landscape surrounding their research area. The proposal should effectively outline the study's context and significance to ensure clarity and relevance.