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[SWOOSH] [JINGLING] SPEAKER: Welcome back to another Google AdMob tutorial. Today Ill be taking you through adaptive anchor banners, a banner type designed to be an upgrade from both standard and smart banners. Firstly, we will discuss what adaptive anchor banners are and how theyre different from standard and smart banners. Next, well talk about why adaptive anchor banners may be a better choice for your app than your current banners. Afterwards, well go over some guidelines that you should follow if you choose to implement adaptive anchor banners. And finally, well answer some frequently asked questions that developers have asked us about adaptive anchor banners. To explain why adaptive anchor banners should be implemented in your apps, we need to discuss the standard banners and smart banners that are currently available in the marketplace. Standard banners are uncustomizable and available only in a 320-times-50 size. Smart banners inter-dynamically fill screen width on any dev